Turning an acquired tournament product into a white-label mobile platform
A client in the betting and gaming sector had acquired an esports product and needed other operators to be able to rebrand and resell it. Players had to understand the entry cost, possible winnings, and coin value before joining a tournament.
The experience needed to feel specific to each operator without becoming a different product every time. I had to create a reusable structure that could be rebranded and deployed while keeping the player journey coherent.
One competitive rhythm across discovery, play, wallet, and redemption
A tournament platform built for competitive gamers who want quick decisions, clear stakes, and tangible rewards.
Users join online tournaments, see what it costs to enter, understand what they can win, and redeem coins for physical products in the in-app marketplace.
The project started from an existing startup product acquired by an important client in the betting and gaming sector.
The goal was to modernise and simplify the experience, and to design the platform as a white-label foundation that could be rebranded and resold to other operators already in the esports space.
- -Make participation feel immediate for non-professional gamers
- -Clarify entry cost and prize logic before users commit
- -Keep coin redemption concrete instead of abstract
- -Build the system so it can be rebranded and deployed by other operators
I worked across product definition, experience design, interface direction, and front-end execution.
- -Analysed requirements and the current product state
- -Mapped user journeys for the mobile app and the back office
- -Defined architecture across both fronts so developers and architects could build with shared logic
The work moved from structure to validation to delivery.
- -Organised the product flow around discovery, join, play, wallet, and redemption
- -Designed mobile redesign mockups and validated them with the client
- -Translated the direction into front-end development
The strongest outcome was clarity at the moments that drive participation.
- -Tournaments feel faster to evaluate
- -Cost and reward logic are easier to compare
- -Coins feel tied to real redemption value
The product was designed as one system, not as separate screens.
That meant aligning the player-facing app with a more structured back office so operational logic and user experience could support each other.
The redesigned mobile flow keeps the tournament cost, prize logic, and redemption value visible from entry through the in-app marketplace.
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I design digital products that bring clarity to complex services, from concept to release.