eSports
A clearer esports product for players who want to join, play, and redeem without friction
I helped turn an acquired tournament product into a simpler mobile experience where entry cost, prize logic, and coin value stay clear from discovery to redemption.
Challenge
An important client in the betting sector needed to modernise an acquired product and turn it into a white-label platform. Rebrandable, resellable, and ready for the growing esports market.
Services
UX/UI Product DesignFront-end DevelopmentCreative Direction
One competitive rhythm across discovery, play, wallet, and redemption
Product overview
A tournament platform built for competitive gamers who want quick decisions, clear stakes, and tangible rewards.
Users join online tournaments, see what it costs to enter, understand what they can win, and redeem coins for physical products in the in-app marketplace.
Context / challenge
The project started from an existing startup product acquired by an important client in the betting and gaming sector.
The goal was to modernise and simplify the experience, and to design the platform as a white-label foundation that could be rebranded and resold to other operators already in the esports space.
- -Make participation feel immediate for non-professional gamers
- -Clarify entry cost and prize logic before users commit
- -Keep coin redemption concrete instead of abstract
- -Build the system so it can be rebranded and deployed by other operators
Role
I worked across product definition, experience design, interface direction, and front-end execution.
- -Analysed requirements and the current product state
- -Mapped user journeys for the mobile app and the back office
- -Defined architecture across both fronts so developers and architects could build with shared logic
Approach
The work moved from structure to validation to delivery.
- -Organised the end-to-end experience around discovery, join, play, wallet, and redemption
- -Designed mobile redesign mockups and validated them with the client
- -Translated the direction into front-end development
Key outcome
The strongest outcome was clarity at the moments that drive participation.
- -Tournaments feel faster to evaluate
- -Cost and reward logic are easier to compare
- -Coins feel tied to real redemption value
System thinking
The product was designed as one system, not as separate screens.
That meant aligning the player-facing app with a more structured back office so operational logic and user experience could support each other.
Result
The result is a more legible esports product: easier to join, easier to trust, and easier to keep using because the value exchange stays visible at every step.
Working on similar challenges?
I design digital products that bring clarity to complex services, from concept to release.
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