Delivered a full digital-health platform with tracking, goals, and live coaching.

Be Our Best is not a standalone wellbeing app. It is the front door to a coaching-led service.

Assessments, emotional tracking, live coaching, messaging, and premium support all work as one product experience rather than a stack of disconnected features.

The challenge was bigger than interface polish. The product had to align business goals, marketing direction, and real coaching practice inside one credible service.

I joined early enough to shape the product before execution started.

That early work created alignment with the client and external partners before the build phase.

From there, I led the design work by turning product strategy, brand positioning, and marketing direction into a product people could understand and use with confidence.

The strongest outcome is the sense of continuity across the whole experience:

The work extended beyond the mobile app into a wider service ecosystem.

I designed for consistency across:

The result is a product that feels aligned across touchpoints instead of fragmented from platform to platform.