A coaching-led wellbeing service across mobile and web
I led product design across the mobile app and connected web services. Assessments, emotional tracking, live coaching, messaging, and premium support had to feel like parts of the same service, not separate features.
The product had to align business goals, marketing direction, and real coaching practice inside one credible service.
A single product experience across onboarding, tracking, coaching, and conversion
Be Our Best is not a standalone wellbeing app. It is the front door to a coaching-led service.
Assessments, emotional tracking, live coaching, messaging, and premium support all work as one product experience rather than a stack of disconnected features.
The challenge was bigger than interface polish. The product had to align business goals, marketing direction, and real coaching practice inside one credible service.
- -Aligning product direction with client business goals
- -Translating marketing strategy and copy into product decisions
- -Integrating real coaching practices into a scalable digital service
I joined early enough to shape the product before execution started.
- -Conducted competitive analysis to identify positioning opportunities
- -Defined personas, user journeys, and key product flows
- -Structured the overall product architecture across mobile apps and web platforms
That early work created alignment with the client and external partners before the build phase.
From there, I led the design work by turning product strategy, brand positioning, and marketing direction into a product people could understand and use with confidence.
The strongest outcome is the sense of continuity across the whole experience:
- -Onboarding explains the value of the service
- -Daily tracking feels calm and usable
- -Coaching stays visible over time
- -Premium conversion grows naturally from what users have already understood and experienced
The work extended beyond the mobile app into a wider service ecosystem.
I designed for consistency across:
- -Mobile applications
- -Web platforms, including Salesforce-based portals
The app shipped on the App Store and Google Play and reached 10k+ downloads.
Working on similar challenges?
I design digital products that bring clarity to complex services, from concept to release.