ITA Connect
B2B and Salesforce products across the transition from Alitalia to ITA Airways
This case study covers several partner portals built over multiple years, first for Alitalia and later for ITA Airways. During the transition, I worked with agencies, product teams, and stakeholders to turn new print-first brand guidelines into accessible digital patterns.
Challenge
Align agencies, product teams, and stakeholders before, during, and after the Alitalia-to-ITA Airways transition, translating new print-first brand guidelines into accessible digital products.
Services
UX/UI Product DesignFront-end DevelopmentAccessibility Design
A B2B portal system carried from Alitalia to ITA Airways
Product overview
This case study does not describe one standalone portal. It covers a series of B2B and Salesforce-related products delivered over several years, first for Alitalia and later for ITA Airways.
The work focused on partner operations: onboarding, documentation, support, and other daily tasks that needed to stay clear, fast, and reliable under heavy information density.
Context / challenge
The challenge was not only product complexity. It was also organizational complexity.
- -Multiple agencies, internal product teams, and stakeholders were involved across projects
- -Feedback was often fragmented or conflicting and had to be moderated into balanced decisions
- -The brand guidelines started from a print-oriented logic and were not enough for web product work on their own
- -Accessibility had to stay explicit across dense B2B flows, not added later as a check
Role
I worked across product design and frontend delivery, mainly on B2B and Salesforce-related products.
- -Designed portal structures, key flows, and interface patterns
- -Supported the redesign from Alitalia-era products to ITA Airways-branded portals
- -Helped align design decisions across teams with different priorities
Approach
The work required more than designing screens. It meant creating enough structure to keep multiple projects coherent over time.
- -Extended the brand system into usable web patterns for navigation, forms, content, and support flows
- -Used shared rules to reduce ambiguity for design and development teams
- -Turned conflicting feedback into decisions that were practical, balanced, and repeatable
Key outcome
After the move from Alitalia to ITA Airways, the B2B portals were redesigned with a shared and more consistent product language.
- -Partner journeys became easier to scan and navigate
- -Accessibility was treated as part of the product work, not as a late correction
- -Shared patterns made cross-project delivery more efficient
Result
The portals use shared patterns that teams can reuse and adjust across projects. Partner users get more consistent flows even when the products serve different jobs.
Working on similar challenges?
I design digital products that bring clarity to complex services, from concept to release.
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